Starburst X Softside

Starburst and Softside teamed up to host a vibrant street-level celebration in the heart of New York, blending bold flavor and local culture into one unforgettable night. The event brought together both brands’ playful, colorful personalities through an open-air block party that pulsed with energy from start to finish.

Real Life provided full Audio/Visual design and execution, managed DJ booking and performance, and oversaw all technical coordination to ensure a seamless experience. From the lighting to the sound, every detail was dialed in to create a dynamic, high-impact atmosphere that looked and sounded as bright as the brands themselves.

‍